Quick answer: AI Chat for Websites is the skill of building LLM-powered chatbots on marketing + product sites — for FAQ, lead qualification, and conversational product support.
AI Chat for Websites is the skill of designing, deploying, and operating LLM-powered chat experiences directly on a marketing or product website. The category spans simple FAQ bots powered by RAG over a documentation site, lead-qualification bots that gather + score visitors before handing off to sales, and full conversational AI experiences that handle multi-turn product questions.
The skill blends prompt engineering (system prompts that keep the bot on-brand + on-topic), RAG architecture (so the bot answers from your own content not the model's training data), guardrails (preventing the bot from going off-script), and analytics (tracking what visitors actually ask + where the bot fails). Tools include Intercom Fin, Drift AI, Levo's chat features, Voiceflow, and custom builds on top of Claude / OpenAI APIs.