Quick answer: No-code workflow automation with strong AI integrations.
Zapier is a no-code workflow automation platform built by Zapier Inc. that connects thousands of apps and services without requiring coding skills. It sits in the automation category and enables users to create automated workflows—called "Zaps"—that trigger actions across different applications based on specific events. For example, you can automatically save Gmail attachments to Google Drive, create Slack notifications when new leads arrive in your CRM, or sync data between spreadsheets and project management tools. Zapier supports both simple one-to-one automations and complex multi-step workflows with conditional logic. The platform offers a freemium pricing model, with free basic functionality and paid plans for advanced features, higher task volumes, and premium app integrations. It's designed for businesses, freelancers, and teams looking to reduce manual data entry and streamline repetitive tasks across their software stack.