AI Content Strategist — India

About this AI Content Strategist role at Perplexity AI

Perplexity AI, a leading AI search and research platform, is building its India market presence and hiring mid-level AI Content Strategists in Bengaluru on a hybrid basis. This is a direct opportunity to shape how Indians discover and use cutting-edge AI tools—working daily with Perplexity, ChatGPT, Gemini, and other AI systems to create research-backed, community-driven content.

What you'll do

• Conduct AI-assisted research using Perplexity, ChatGPT, Gemini, and related tools to uncover market trends and user insights for India
• Create and publish high-quality, technically sound content (blogs, guides, case studies, social posts) that demonstrates AI capabilities and builds audience trust
• Build and nurture online communities around AI adoption—engaging users, answering questions, and fostering discussions that drive awareness and product advocacy
• Develop a content marketing strategy tailored to India's unique AI adoption curve, balancing technical depth with accessibility for mid-market and enterprise audiences
• Collaborate with product and marketing teams to ensure content aligns with Perplexity's positioning and business goals in the Indian market

Who should apply

You'll need at least 3 years of content marketing experience with a proven track record building engaged communities. This is a mid-level role, so strong writing skills and hands-on familiarity with AI tools (Perplexity, ChatGPT, Gemini) are essential—not nice-to-have. You should understand India's market dynamics, tech adoption patterns, and how to speak to diverse Indian audiences. A background in technical writing or AI-adjacent content is a plus.

Salary & offer in context

Perplexity offers ₹25–50 LPA (approximately ₹2,08,333–₹4,16,667 per month) for this AI Content Strategist role. For mid-level AI Content Writer and Creator positions in India's private tech sector, this range sits at the competitive to premium end, reflecting the specialized demand for AI-fluent content talent in Bengaluru and across India's startup ecosystem.

Path to apply

This is a direct online application through Perplexity's careers portal—no exam, no multi-round screening bureaucracy. Submit your resume, portfolio (links to your best content), and a brief note on why you're excited about AI content strategy in India. The application deadline is June 9, 2026, so apply soon if this aligns with your career goals.